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Premiership final breaks TV viewing records

Saturday’s Gallagher Premiership final between Northampton Saints and Bath has broken several TV viewing records, in a huge boost for the domestic league. 

The final, which was broadcast live on ITV 1 and TNT Sports, pulled in a staggering peak audience of 1.25 million viewers, representing an audience share of 14.3%.

The peak figure on ITV 1 also set a new record for the highest peak audience for a Premiership game on the channel. The game also pulled in the third highest peak audience ever for a broadcast on both ITV and TNT.

The good news keeps coming too. Premiership Rugby recorded 13.1 million impressions across their social media channels, as well as an astonishing 3.6m page views on their website and app across the play-offs and the final.

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In a statement, Chief Growth Officer of Premiership Rugby, Rob Calder, said: “Saturday showcased Premiership Rugby at its very best.

“The record-breaking crowd, TV viewing figures and social engagement reflects what a phenomenal event the Gallagher Premiership Rugby Final 2024 was.

“A huge thanks goes to the players, staff and supporters of our finalist clubs – Northampton Saints and Bath Rugby – who supported the event magnificently and helped make it a final that will live long in the memory.

“Attention now turns to the 2024/25 season where we will build upon and continue the impressive growth we have witnessed over the course of the 2023/24 campaign.

“We look forward to watching new stars emerge and having crowned a remarkable fifth champion in as many years we cannot wait for another highly competitive season.”

Growth across the Premiership season

The record-breaking figures for the final represent the growing trend throughout the Premiership this season.

Over the course of the 2023/24 season, TNT Sports audiences increased 8% with its average share increasing by 14% too.

The ITV average shares were also up by 3% when compared to the 2022/23 season.